We have come a long way in the book and understood concepts related to CDP and Salesforce Data Cloud or…
Future of data security and privacy – Data Security and Privacy
The emergence of technologies like artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) has revolutionized the…
Cookie-less tracking and its impact – Data Security and Privacy
Let us understand what is a cookie and why it is used. A cookie is a small text file that…
Data security and privacy features in a CDP – Data Security and Privacy
Data security and privacy are critical considerations when it comes to a Customer Data Platform (CDP). CDPs provide features to…
Challenges of obtaining consent – Data Security and Privacy
Obtaining informed consent and practicing transparency in data handling are crucial aspects of data privacy, but they come with certain…
GDPR and Extraterritorial Scope: – Data Security and Privacy
The GDPR has extraterritorial reach, meaning it applies to organizations outside the EU that process the personal data of EU…
Important Privacy Frameworks – Data Security and Privacy
We will study in detail about the two important data privacy frameworks, the General Data Protection Regulation (GDPR) and the…
Why data privacy is so crucial now? – Data Security and Privacy
Data privacy has become increasingly crucial in recent times due to several significant factors and developments:
Data privacy – Data Security and Privacy
Data privacy refers to the protection and control of personal information or data belonging to individuals or entities (Figure 7.2).…
Mitigating data security risks – Data Security and Privacy
To mitigate data security risks, companies take different steps. The method will vary based on the type of threat. There…