Impact of implementing Salesforce Data Cloud
- School Specialty collected and unified customer profile and engagement data to create a world-class customer experience.
- They were able to deliver personalized messages at scale by activating customers’ interests and preferences.
- They empowered sales reps to have more strategic conversations with their accounts around their spending allocation to optimize budgets.
- They established a data-driven culture to ensure customer data is connected across the entire Salesforce ecosystem.
Outcomes
School Specialty had a favorable outcome from their Salesforce Data Cloud implementation:
- They had a 67% consolidation rate.
- More than 30 million records were uploaded.
- 13 different data sources were consolidated to unify and create customer profiles.
What we can learn from School Specialty experience
Learnings from School Specialty were as follows:
- School Specialty wanted to understand their customers better and provide a personalized experience for them. Salesforce Data Cloud enabled them to do just that.
- By consolidating different data sources, they were able to unify and create customer profiles based on engagement data and deliver personalized messages to different segments. This liberated them from the shackles of cookie-cutter messaging. Their customers felt more engaged and valued.
- Salesforce Data Cloud was able to handle 13 different data sources with more data sources to be connected later, and ingestion of more than 30 million records. We can therefore be sure that scalability is not a challenge for Data Cloud.
We hope to learn about the five stories of successful Salesforce Data Cloud implementation and their impacts on the companies that motivated and encouraged you. Our goal of including these success stories was to demonstrate that companies across different industries were able to successfully implement and derive value from Data Cloud. These companies are the perfect source of inspiration for others who want to go on this journey. A well-thought-out and successful implementation can transform businesses and supercharge the customer experience. Ultimately, it leads to an outcome that all businesses desire: better ROI, higher customer satisfaction, and retention.
In the next chapter, we are going to look at future trends and the way forward to creating great customer experiences. We will look at the future of Salesforce Data Cloud and what customers can expect from Salesforce. We will also discuss the future of customer data platforms and why it is an exciting time to be invested in them.